Dear friends,

As you know, ecological issues are at the heart of our concept.

This sustainable development week takes place exceptionally from September 18 to October 8 over three weeks this year. Now is the time to promote sustainable development and to initiate mobilization to act.

Our daily action is intended preventive of the production of waste in the textile industry.
You may not know it, but this is the second most polluting industry in the world.
Producing a garment consumes large amounts of water (the equivalent of 10,000 liters of water for jeans), generates the use of many pesticides and chemicals.
Fashion emits 1.2 billion tonnes of greenhouse gases, 4 % of the drinking water available worldwide is used to produce our clothes.

Facing excess, it is our duty as a citizen to relearn our way of consuming and limiting our waste.

Upcycling by its revaluation system is placed in the rampart of #FASTFASHION.
At the moment, thousands, tens of thousands of meters of fabrics from end of production series are forgotten in warehouses.
Materials of all qualities, the production of which cost the environment.

There are our convictions on the one hand but all the more good sense to prefer the revaluation of these matters to the production of news.
At My Little Coupon we are committed to never launching production and we invite you today to join us in our #Upcycling approach.
The goal is not to establish but to prevent.
Revaluation is a noble approach which provides great satisfaction #musteelf
By Elie Sarfati, founder of My Little Coupon